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Analytics 101:New Visual and Wizard-Driven Paradigms for Exploring Data and Developing Analytic Workflows
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To some people, "analytics" means building a model that will reveal new knowledge from data. That's too narrow a definition. "Analytics is about solving problems and taking action as part of that. If you built a model to identify which customers are likely to default on a loan, but no one knows who they are and what kind of actions to take as a result, you haven't fully addressed the issue." SAS conceptualizes analytics as a closed-loop process of continuous learning and improvement, where each phase is instrumental to the cycle.


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