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Ventana Launches Location Analytics Research to Uncover Trends

By SiliconIndia   |   Thursday, 27 December 2012, 09:27 Hrs   |    1 Comments
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Bangalore: Ventana Research believes Location Analytics is an important emerging technology and has commenced new research focused on it. This research program will identify trends, market opportunities and organizational requirements associated with Location Analytics. The research will provide insight on competency and maturity of organizations use of location and geographic context as well as their current and future business and technology requirements and best practices.

Location Analytics uses information about geography to advance the quality of actions, decisions and responses to opportunities. In addition, using this technology will add value to important technological innovations including business use of big data, business analytics, business collaboration, cloud computing, mobile technology and social media. The technology can use location and geographic information from a variety of business systems, including enterprise resource planning (ERP), customer relationship management (CRM) and supply chain management (SCM), from the Internet, websites and databases, making it easier to leverage and capitalize on existing technology.

As consumer expectations grow within the Location Analytics market, mapping and deployment of new applications will make it possible for businesses to strategically use geographic context. In the past, this technology was only available to specialists using geographic information system (GIS). In recent years, it has become accessible to a wide variety of businesses and individuals. When Location Analytics is used properly, companies will save time and money, while increasing profitability, competitive advantage and reducing risk.

”The value of adopting technology like Location Analytics is that it can provide a competitive advantage and help meet the highest standards of customer experience which is critical to organization’s effectiveness,” said Mark Smith, CEO & Chief Research Officer, Ventana Research, “Our benchmark will help provide awareness and education on the value of location through our advisory, assessment and education services.”

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