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Use of Social Media for BI Strategies

By SiliconIndia   |   Thursday, 10 May 2012, 09:19 Hrs
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Bangalore: Social media can be a powerful source for obtaining business intelligence in this era. The classic mode of advertising by word of mouth has gone viral with happy shoppers sharing their experiences and recommending the respective store to everyone in their social network. The unsatisfied customers also express their views eloquently through this media.

You can use this system to correct the flaws in your advertising techniques and to identify the shortcomings in the advertising system followed by your competitors. Utilize these shortcomings to attract your competition’s customers.

Keep an eye out for Business Intelligence PPT which portrays your competitor in a bad light. Scrutinize the competitor’s posting habits and the response from the consumers. Take for instance how numerous marketers post text hyperlinks or blatantly advertise their product. The usage of novel graphics, funny anecdotes and videos increases the chance of your posts being ‘shared’.

Business Intelligence PPT can be assembled using applications like Addictomatic, which searches live sites on the web for the latest news, blog posts, videos and images in real time. You can also use Business Intelligence PPT to gain ingenious ideas from non-competitors around the world. This basically means that a vendor from one country may find unconventional social media postings from a vendor in another country. Utilizing social media to gain visibility for your product and to keep track of competition has taken advertising into a whole new domain.


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