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Self-Service BI: Is it Significant?

By SiliconIndia   |   Thursday, 06 December 2012, 09:04 Hrs
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Bangalore: Self service BI is a new and simple concept in today's market which every organization is planning to adopt. But before that, we must check whether it is really helpful to the organization or not. Self-service as the name suggests, means business users need to gather their data and prepare business reports without the interference of IT department, once the self-service BI tools are implemented. This will help the company to move fast and make smarter decisions. It will help the business end users to quickly get significant insights of their data, allowing the IT department to focus on other work.

The self-service BI brings with it some major objectives such as: accessing source data for reporting and analyzing, improved support for analyzing data, quick deployment alternatives and customized user interfaces.

Although Self-service BI has got these positive points, it has also some major drawbacks which can lead to a loss in the business. The first problem can be if this Self-service process is focused exclusively on empowering the business user, the organization won’t be able to move forward in the long run. The second problem can be organizations getting data-scientists who supposedly bridge the IT-corporate divide and whose focus is customer based and innovative as cited in Sloan Management Review, according to Wayne Kernochan  on

He also states some points following which an organization can use self-service BI successfully. They are:

Rather than focusing on corporate decision-makers, try focusing on the innovators. Self service BI pays more attention towards getting insights through the data analyst to the decision-maker, and then approaching the decision maker to further fiddle with the data.

Always keep an eye on the data to foresee changes, check Web sensor data and wait for filtered social media data.  

To avoid making bad decisions and bearing the side effects for a long time, make strong relations with each customer which will help you understand them and their needs properly.

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