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MicroStrategy Announces 'Express' Version of Cloud BI

By SiliconIndia   |   Thursday, 12 July 2012, 10:15 Hrs
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Bangalore: MicroStrategy, a leading global provider of enterprise software platforms announced at its World Conference that it is adding an Express option for potential users of its cloud-based BI service.

The Express edition, now in beta, is a move up from MicroStrategy Cloud's Personal version, which is available at no charge, but doesn't offer as much as the full-featured Platform edition.

Personal is aimed at individual users, who can upload information from Excel spreadsheets and to MicroStrategy Cloud and then run visualizations and analytics against it. The resulting reports can be shared through blog posts or social media.

Express adds the ability to create, schedule and deliver such reports to any number of people, as well as fine-tune them according to a recipient's job, location and other factors. It also allows users to share content though a native iPad app.

MicroStrategy hosts the cloud BI platform, which became generally available last year, but also allows customers the choice of storing their data in its cloud or keeping it on-premises. In the latter scenario, it would connect to the customer's data source via a Virtual Private Network.

MicroStrategy's three-tier marketing approach for its cloud offering provides a "natural progression" for customers. "If I just want to do quick analysis on my own without any investment, there's Cloud Personal. If I want to move on and start sharing and collaborating with colleagues with a minimal investment, there's Cloud Express. If I now want to move my entire BI infrastructure into the cloud, there's Cloud Platform. Same platform, same tools,” said Boris Evelson, Vice President of Forrester Research.

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