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Indian SMEs Moving Towards SaaS-Based BI

By SiliconIndia   |   Thursday, 14 June 2012, 05:59 Hrs
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Bangalore: With the anticipated Compound Annual Growth Rate at around 30% in the next couple of years, Indian SMEs need to make strategic resolution through analysis from large quantity of unpredictable and varied data. Thus, SMEs are turning towards Business Intelligence, which is vital in helping SME be on track with other enterprises.

The immense possibilities with BI such as profitability, efficiency are a driving force for BI usage though its primary focus is for a good customer relationship management and customer satisfaction apart from retention.

The large number of SAAS-based BI solutions acts as a thrust to Indian SMEs to adopt BI tools. With the rise in the number of smartphone and tablet usage in SME and the need to take prompt decisions and access analytics prompted the adoption of mobile BI solutions. This popularity triggered a competition among leading BI vendors and most of them have started developing and marketing mobile versions of their BI tools. Even though, many Indian SMEs are yet to accept mobile BI, but this race of developing mobile BI tools will continue a long way and will eventually change the scenario.

 “Optimism and a newer outlook will push Indian SMEs to adopt SaaS based BI. A positive trend is expected in the immediate future. SMEs are anticipated to spend around $45 million on SaaS based BI in the year 2013,” says Somnath Das, Manager-Research at AMI-Partners.

Indian medium business segment with less than 1000 employees showed interests in SaaS-base BI applications. This will pave a way for traditional vendors like IBM and SAP to develop mobile Business Intelligence.  Indian players like Maia Intelligence have also entered the race of mobile BI by offering SME with attractive BI packages.

Initially, BI tools are mainly used by large organizations like the banking and financial sector or the manufacturing sector. However, at present the use of BI tools has entered the SME sector and it has been forecasted to be one of the fastest growing software solutions in the future.

“Specialty retail, department stores and stores with more than five branches would derive immense benefits from a Retail Business Intelligence solution, which would enable them to control marketing and merchandising, product and service management, store operations, customer management and multi-channel execution,” added Somnath.

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