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Designing the Right Dashboard

By SiliconIndia   |   Thursday, 21 June 2012, 09:22 Hrs
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Bangalore: It is easy for a small business to obtain, organize and analyze its data using dashboards but for multi-national companies or other big organizations which cater to millions of customers and support thousand of customer interactions daily, pinpointing trends, behavior shifts or forecasting sales figures is not an easy task.

While deploying a BI and analytics solution is within the organization is usually the first step undertaken, the efficacy of any data strategy depends to a large extent on how the data is presented.

Dashboards are often used within an enterprise to present a snapshot of accurate data and provide the data in a visually appealing manner that can help businesses analyze large volumes of data.

An informative dashboard is illusive: they exist, but are hard to find. The fundamental components of designing a dashboard include showing the data in a transparent manner and allowing the users to customize the parameters. Also, business data needs to be shown with context in a way that employees can quickly draw a conclusion and take business action that will contribute to revenue.

Displaying the Key Point Indicators can highlight how an employee, team or department is performing against prior performance, organization goals and customer feedback but if too many metrics are displayed, the page will be cluttered and the user won’t have clarity about what conclusion is to be drawn. Knowing what data is to be displayed and identifying who would use the dashboard is fundamental while designing. The visual layout of a dashboard is obviously a big factor which determines the success of the dashboard. The right amount of data should be highlighted.

Try to include all necessary data on a single page, or the size of one screen. In addition to color, you could use varying shapes to highlight specific sets of data or to make some information stand out for the user. Line charts, bar graphs, pie charts and gauges could be used to underline important data trends.

By maintaining a clutter-free dashboard and providing an intelligence-rich look at the business information, employees can help to make data driven decisions and improve the customer experience.

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