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Big-Data Analytics Going Mainstream

By SiliconIndia   |   Tuesday, 26 February 2013, 13:05 Hrs
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Bangalore: Big Data has n number of advantages and it is considered to be altering the façade of the business. The Big Data is the big word in the corporate world. Businesses depend on predictions. These predictions are actually resourceful if it is predicted from the data collected in past. Keeping records of all the happenings, actions, agendas and stats help the company to have a meticulous study of the wrongs/rights. That’s why Big Data is important, giving a competitive edge to the company. David Amerland on forbes.com states that CIOs of companies are analyzing the data to make decisions.

Big Data is playing a big role in decision making. Not only Big Data is useful to IT, but also helps the CEOs of companies turn their heads towards it, proving its worth and helping the executives in the right assessment. This era is witnessing the supremacy of data. The field where Big Data plays major role is banking. David says that banks scrutinize the data to help increase customer loyalty and better customer service.

They aim to make new financial products by going through needs of the customers. This is the season of Big Data analytics and companies are exploiting it.The Data is counterproductive if not evaluated properly. The information shows that Big-Data analytics help increase performance without escalating operational expenses in business. In the technology genre Google is the biggest example of utilizing Big Data to the utmost.

Business is a game. It is governed by odds, but Big Data helps it govern on the facts and if the analysis is done thoroughly then the outcomes or predictions are pretty accurate. By using Big Data more can be done with less. It keeps an account of the foreseen factors, odds and helps in forecast which is helpful to the business.


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