BI City

Dinesh Chandrashekhar
Dinesh Chandrashekhar
Practice
Leader CRM
& MDM CoE,Hitachi
Consulting
The Journey : Early days to How I got here

The choice of your IT specialization makes all the big difference and especially when you are one among the talented IT lots you have in India. I strongly believe that my passion for the CRM and its application to productive use is the driving force behind my success so far. What I focus is not just about the productivity but the value you bring in to your customers and take genuine interest in making your customer and your organization successful.

Decisions that mattered

I started my career as a Java programmer and I am really happy that I failed miserably as a programmer. I call that a turning point in my life to appreciate what it takes to be programmer and also not try to be someone else. It was my decision to move into CRM application development that made a big difference to my career. My experience with Citigroup and GE Capital further helped to appreciate the customer side of the project execution and also helped me to become a successful consultant with IT major like Hitachi Consulting. I love to be proactive and passionate; that’s my success mantra.

The turning points

I am really fortunate to have worked in multiple domains and technologies especially my experience in CRM, MDM and BI projects really helped me to become more customers focused and competitive. Each of these technologies has its own nuances; for example, in CRM you get to know more about what really differentiates a company in the eyes of the customers and in MDM & BI you get to see the potential of the data to make or break an organization. It’s like a roller coaster ride so far and I really enjoyed being a part of such innovative projects.

Work and Role : Then and now

With Hitachi consulting it’s a whole new world of experience. You get to work in strategic management consulting as well as innovative technology implementation for a conglomerate cutting across multiple domains. I will not ask for more and this is truly a memorable part of my career.

Two years down the line

I want to gain good expertise in some of the Industry verticals both in terms of knowledge as well as to innovate to address some of their key issues. I have never asked for a position or incentive so far and what it really fascinates me is that if you have the right attitude and skills, all others will follow. If I follow my passion I am sure to make it big in the next few years.

What I learnt along the way

There is nothing wrong to claim the credit for you and your team if you really worked hard for the success of any initiative. The other important thing is results are rewarded and efforts are not. I maintain a very cordial relationship with my practice members, in fact we are like a family and sometimes I take the privilege of being a big brother and guide them in difficult times. I also enjoy the confidence of my management team and you have to secure this confidence by doing “right things- right” always.

Trends to watch out for

Mobility is something that fascinates me, especially its collaboration with Social media. Today we are taking all the mission critical applications to mobile and in the near future mobile solutions will rule the business world, be it a CRM, ERP or BI; all is gone be on your hand. The other one is innovation in the CRM space, my ever favorite subject, specially the collaboration of CRM, MDM and BI to give the state of the art of intelligence to our customers.

My advice if you are starting out


Stay Hungry, Stay Foolish and Don’t Sprint the Marathon. The journey is more important than the destination. It’s like putting yourself into a furnace, you need to be part of challenges, risks, innovation, failures, successes and finally appreciate the people for their weakness as well. You need to learn to win as a team. Be it a BI, CRM or any other domain all it takes is your passion to go and do the rest of the job next day and come back home fun filled.

Must have skills in BI, as I see them


There is a great demand for the Out of the box BI implementation today but the trend will change soon with a greater challenge to go beyond packaged BI application specially the Behavioral and Predictive analytics is going to be the game changes in near future.

Last but not the least

Have a long term goal, or even a shorter term goal – but have a goal and be open to opportunities that come your way.  If you’re doing a great job now, someone will always look for ways to harness your skills as the opportunities come along.  It might not be next week, but if you focus on what you are doing today and do it the best that you can, opportunities follow. Mine came about every 3 years – yours might be sooner or later, but they do come.  A different focus, a new skill, a different city or even a different country – all these opportunities are part of being an IT consultant.  But don’t be so focused on tomorrow that you let go today.  Be excellent in your role and career opportunities will find you.

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