Business Intelligence on Your Palm, with PushBI
Bangalore: The usage of embedded devices as part of an intelligent system can enable every organization to collect valuable data in new ways. But, how can one process all this data? After all, analytics is about using the data to make smarter decisions.
Although BI software has progressed rapidly over the years, turning raw data into something useful for analysis is still a team effort that requires a lot of work for administrators. Logistics organizations, manufacturers and retailers are always interested in finding a simpler way to analyze all the complex interactions and transactions that happen within a company.
“We’ve seen a strong need in retail, because so much of their information is in silos,” Bryan Colyer from Extended Results (a company that provides Business Intelligence solutions) says. “But companies across industries are craving a way to help their corporate offices collaborate with stores and warehouses, to monitor the rhythm of the business and provide insight for better decisions.”
To help its clients with this issue, Extended Results developed PushBI: an application that can tap into almost any data source, from SQL Server and other databases to Excel spreadsheets and Web services. With business intelligence logic built on top and real-time operational data underneath, PushBI is able to deliver up-to-the-minute metrics on almost any type of data stream and deliver those reports to almost any device — meaning an executive can track performance by region, store or even by item or salesperson, right from a phone or Tablet PC.
“PushBI provides immediate reporting,” he says. “Before, someone would have to get the information and do analysis. With this, I can see my key metrics anywhere, anytime — and so can my store manager, my warehouse managers, my purchasers.”
With PushBI, data is presented in a graphical format that is easy to understand. Color coding draws immediate attention to problem areas such as stock-outs or lagging sales. For executives, Colyer says the ability to parse information and dial into specifics can really help in keeping tabs on a large organization.
Store managers can easily communicate with the warehouse, ensuring inventory is available on time. Managers and executives can also track the effects of changes such as special promotions or new signage.
Colyer says the emerging market for intelligent systems has created the need for applications such as PushBI that can help companies put new data streams to work. As the market matures, Extended Results is seeing its customers around the world become more creative with the technology. One major global shipping company, for example, is using the product to optimize the offloading of containers at an Australian port.
“This market is still so new, most of our customers have an early adopter mindset and are looking for a competitive edge,” Colyer says. “We can’t wait to see what happens as more customers find new ways to leverage this technology. The ones who are doing this now are definitely getting ahead of the competition.”
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