Are BI Customers Demanding More?
Bangalore: The acceptance of mobile applications by the customers has helped made them easily accessible to information which they need without any hassle, wherever they are. Now these same customers are demanding the same facilities from BI tools and want advanced business apps. So now the business intelligence salesman vendors are now preparing themselves to meet the demands of their customers and implement new models for BI tools to retain their target customers by leveraging the exciting option of mobility.
Fredrik Tunvall, Analyst, Information Management cited in Ovum.com that Solutions Guide: Mobile Business Intelligence has given information about 12 leading vendors who had evaluated their products in order to help the business enterprises learn about the BI market.
In this fast changing world of technology, time is the main constraint. People want everything at the tip of their fingers like they do while to booking a table in a restaurant, locate streets in a different land, buy tickets or pay online bills. In the similar way, people are expecting the same change from the BI tools also. They want these tools to be there with them while giving a meeting to display the market growth, get access to various business opportunities in idle time or getting instant track of the KPIs. This along with BYOD trend will pose an interesting challenge before both the IT departments and vendors.
However, insufficient technology along with business instability has kept the mobile BI growth slow. But now, it is also trying to pick up pace due to the fact that there are already high-performing mobile devices available since the introduction of iPhone and iPad and the introduction of 4G, the demand for the need of business enterprises and so that the users can keep record of the changes to keep themselves upgraded and the rapid network that can help in sending and receiving of information.
Any big change in the technology world cannot be executed smoothly. Similarly, in this case also vendors have to go through a rough phase. They are often confused by these upcoming devices in orderand platforms to which they can supply while there is a constant demand in the market. They must assess for which platforms and devices they should cater to. Organizations are having a number of choices in this regard. It is upto the BI users to decide now which to choose- depend on the old solutions or replace their existing mobile BI tool with a mobile BI option, which is in fact a tough decision to take.
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