Aberdeen Publishes Research Based Business Intelligence Report

Bangalore: Aberdeen Group, a Harte-Hanks Company, has announced the publication of new research reports from its Service Management, Enterprise Applications, Business Intelligence, and Global Supply Management research practices.

"Field Service 2012: Mobile Tools for the Right Technician" prepared by Sumair Dutta, Research Director of Aberdeen's Service Management Practice, examines how service and manufacturing organizations are using mobile tools to equip and empower their service workers with information needed to effectively complete service work. With the aid of these tools leading organizations are not only experiencing improvements in productivity and efficiency, but are also seeing near double-digit improvements in customer satisfaction.

"Agile or Fragile? Your Analytics, Your Choice," authored by David White, Senior Research Analyst for Aberdeen's Business Intelligence (BI) research practice, finds that in order to decrease time-to-information and time-to-decision amid increased data volumes, leading organizations are expanding the envelope of self-service BI (agile BI), while other organizations are playing catch-up. Ninety percent (90%) of Best-in-Class companies automate the creation and distribution of routine information, while only 60% of Laggards do so. Likewise, almost three times as many Best-in-Class companies enable business managers to tailor dashboards compared to Laggards (65% vs. 22%). Moreover, 38% of Best-in-Class companies also ensure that business users take more of a driving role in analytics projects, including building agile BI tools, such as dashboards. In short, to achieve agile BI, it is imperative that IT organizations automate and standardize as much as possible, while simultaneously relinquishing as much control as possible to business users.

"The Business Value of Product Data: The Importance of MDM and PIM Systems," authored by Nathaniel Rowe, Research Analyst for the Aberdeen Business Intelligence research practice, discusses the role data plays in bringing a product to market, from design to manufacturing to shipping to retail outlets. Regardless of where a particular company sits along the product development lifecycle, keeping product data consistent, well managed and accurate is an essential part of efficient, reliable business practices. Aberdeen's May 2012 research study on master data revealed that organizations that had invested in Master Data Management (MDM) systems or Product Information Management (PIM) tools were able to ensure higher levels of data quality both to internal employees and external business partners. By supplementing these systems with other tools and data management best practices, they outperformed their peers in critical areas of product delivery, product sales and customer satisfaction.